May 19, 2023

Resilience and Success: The Remarkable Story of Alexa Curtis' Rise in the Business World

Resilience and Success: The Remarkable Story of Alexa Curtis' Rise in the Business World
May 19, 2023

Resilience and Success: The Remarkable Story of Alexa Curtis' Rise in the Business World

Alex Irigoyen
Co-founder & Chief Executive Officer
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Alexa Curtis is a remarkable individual who has carved her own path in the media industry and entrepreneurship. From growing up in a small town in Eastern Connecticut to becoming a successful businesswoman, her story is one of determination, resilience, and a relentless pursuit of her dreams. In this article, we will take a closer look at Alexa's journey, tracing her steps from humble beginnings to her current role as the co-founder of Grasshopper, a thriving company based in Austin.

A Journey Begins:

Born and raised in a close-knit community in Eastern Connecticut, Alexa Curtis experienced an early turning point in her life. When she was just seven years old, her father was wrongfully convicted and imprisoned in Rhode Island. This pivotal event would shape Alexa's outlook and ignite her determination to make a difference.

The Birth of "The Life in the Fashion Lane":

In 2011, at the age of 12, Alexa launched a blog called "The Life in the Fashion Lane." This endeavor was initiated during a time when social media was still in its infancy, with platforms like Instagram yet to emerge. Undeterred by the lack of established online presence, Alexa cold-pitched her blog to various individuals and organizations, leveraging her passion for fashion and writing to secure invitations to Fashion Week events.

Embracing Entrepreneurship and Mental Health:

As Alexa continued to pursue her interests, she made a pivotal decision to transition her website's focus from fashion to entrepreneurship and mental health. Despite not initially identifying as an entrepreneur, Alexa recognized the potential of combining her passion for helping others with her ability to generate income. This marked a turning point in her career trajectory and set the stage for her future endeavors.

The Podcast and Radio Disney:

With an entrepreneurial spirit ignited, Alexa launched a podcast centered around entrepreneurship. Leveraging her skills in networking and cold pitching, she managed to catch the attention of Radio Disney. After contacting the head of the network, Alexa received a response that held the promise of a potential meeting, provided she was based in Los Angeles.

Taking a Leap of Faith:

Despite residing in Boston at the time, Alexa trusted her intuition and took a leap of faith. In a matter of days, she subletted her apartment, reached out to a like-minded friend, and together they relocated to Los Angeles. Their goal was clear: Alexa's show, "Fearless Every Day with Alexa Curtis," awaited her arrival.

From Host to Entrepreneur:

True to her tenacity, Alexa secured the hosting position on "Fearless Every Day with Alexa Curtis" and embarked on an exciting journey in the world of media. Simultaneously, she began building another venture called the "Be Fearless Summit," a college-focused company emphasizing entrepreneurship and mentorship.

Co-founder of Grasshopper:

Today, Alexa Curtis is a co-founder of Grasshopper, a company based in Austin. With her experience, passion, and dedication, she continues to make a meaningful impact in the business world. Her journey serves as a testament to the power of resilience, seizing opportunities, and daring to pursue one's dreams.


Alexa Curtis's journey from a small town in Connecticut to becoming a successful entrepreneur is an inspiration to aspiring individuals. Through her various ventures, she has demonstrated the importance of embracing change, harnessing one's passions, and taking calculated risks. Alexa's story is a testament to the limitless possibilities that lie ahead for those who are fearless in their pursuit of success.

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