May 19, 2023

Beyond Viral Fame: Diversified Approaches to Success in Women's Entrepreneurship

Beyond Viral Fame: Diversified Approaches to Success in Women's Entrepreneurship
May 19, 2023

Beyond Viral Fame: Diversified Approaches to Success in Women's Entrepreneurship

Alex Irigoyen
Co-founder & Chief Executive Officer
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The Power of Authentic Connections:

Tech Week provided a unique platform for observing the changing dynamics in the entrepreneurial landscape. At events founded or organized by women, we had the privilege of being surrounded by incredibly powerful and successful women. Unlike the traditional notion of a competitive environment, these rooms were filled with authentic connections and a genuine desire to uplift and support one another. This shift towards collaboration has become instrumental in creating opportunities for women to secure higher-paying roles and establish powerful companies.

Shifting the Paradigm: From Survival of the Fittest to Collective Empowerment:

Historically, women in entrepreneurship have faced challenges and societal expectations that have hindered their progress. However, recent developments indicate a promising departure from the survival-of-the-fittest mentality. Women are now actively seeking avenues to build each other up, recognizing that empowering one another paves the way for collective success. By embracing this trend and fostering a collaborative culture, women in entrepreneurship can overcome barriers and achieve remarkable feats.

The Role of Social Media in Entrepreneurship:

Undoubtedly, social media has become a dominant force in entrepreneurship, captivating the attention of aspiring business owners. However, it is crucial to strike a balance between the benefits and limitations of relying solely on platforms such as Instagram or TikTok. While these channels can aid in raising awareness and initial traction, they should not serve as the sole foundation of a successful business. Drawing from personal experiences, the importance of diversified revenue streams and a traditional approach to entrepreneurship becomes evident. Building a sustainable and prosperous business requires a comprehensive strategy that encompasses a variety of income sources.

Building a Business: Beyond the Viral Craze:

In the pursuit of entrepreneurial success, the focus often gravitates towards achieving viral fame on social media platforms. However, building a truly successful business demands a broader perspective. By shifting the emphasis from going viral to cultivating a varied and sustainable revenue model, aspiring entrepreneurs can create a solid foundation for long-term success. It is essential to recognize that relying solely on a single channel may limit growth potential, and embracing diverse methods of revenue generation becomes paramount.

Nurturing the Ecosystem of Women in Entrepreneurship:

To ensure the continued growth and prosperity of women in entrepreneurship, it is crucial to foster a supportive ecosystem that provides the necessary resources, guidance, and encouragement. Celebrating achievements, promoting financial literacy, and cultivating mentorship opportunities are vital components of this ecosystem. By empowering women to pursue their entrepreneurial dreams and providing them with the tools and support they need, we can collectively shape a landscape where gender equality and diversity thrive.


The landscape of women in entrepreneurship is experiencing a positive transformation, marked by the rise of authentic connections, collaboration, and diversified business ventures. As more women aspire to start their own businesses, it is crucial to recognize the power of collective empowerment and the limitations of relying solely on social media for success. By fostering a supportive ecosystem and embracing diverse revenue streams, women can establish enduring businesses that transcend the boundaries of traditional entrepreneurship. Together, we can build a future where women thrive as entrepreneurs and leaders, leaving an indelible mark on the entrepreneurial landscape.

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